Reimagining PR for lifestyle brands
We believe in educating, equipping, and empowering brands to take control of the narrative and bring traditional and digital PR In-House.
Specializing in Tech, Not-For-Profit, Fashion, Beauty and Lifestyle, Maria and Fiona are industry experts with a combined experience of 40+ years.
Creative, connected, and driven by a passion for storytelling, they use their experience in global communication campaigns and skills in building and implementing robust PR strategies, to empower your brand to bring communications in-house, and tell your compelling story first hand.
Our Services
Your passion, commitment, and drive built the story of your brand. We'll teach you how to manage your own PR, in-house, and accompany you as you learn to create your own exciting campaigns.
Communications Strategy
We will build a bespoke Communications Strategy around your brand. We’ll help you define what’s special about your brand and what sets you apart from the competition to create an effective, meaningful, and easy-to-implement PR Campaign.
PR is the art of storytelling. You’ve written your brand’s story, we’ll help you tell it.
Press Release
To make sure you hit the right tone, we’ll write your first press release, with an accompanying email pitch, introducing your brand to the media. We’ll develop a pitch that is timely, impactful, and clear - with everything a journalist could potentially be looking for. We’ll also help you reach the right journalist, with the information they need, at the right time.
Editorial
Calendar
We’ll create a detailed editorial calendar for the coming year so you know exactly what to do and when.
Influencer
Campaign
We will help you identify the Influencers who most closely align with your brand and help you develop these vital relationships.
And much more…
Media Tracking System
Creative Media Outreaches
Event Planning
Founders
Maria Toumanova
Passionate about developing and executing innovative PR strategies that successfully build awareness and brands in the fashion, beauty and lifestyle industry, I practice a highly collaborative approach when partnering with clients to work towards achieving their goals.
Over the past 15+ years, I have earned a reputation for effectively tailoring programs and campaigns to client needs and leveraging my expertise, strong relationships and extensive network to engage with media, digital and traditional platforms, and influencers to successfully reach consumers.
As a guest lecturer at McGill University and speaker at conferences and events, I am delighted to have the opportunity to share insights informed by my experiences working in public relations, in an informative, engaging and energetic manner.
Recognized among the top 30 Beauty PR representatives in Canada for three consecutive years by Cosmetics Magazine, I very much value the positive relationships I have developed with clients while having the opportunity to work with prominent brands that have included Procter & Gamble Beauty, adidas, Palladium Boots, Penguin, PROJECT Trade Show, Pretty Ballerinas, TEAOLOGY skincare, SWIMS, Korres, K-SWISS, Moroccanoil, BeaverTails, Monsieur Felix & Mr. Norton, Vargas Goteo and Caroline Constas.
Fiona Dalrymple
A storyteller at heart, I am fueled by the challenge of building creative and distinguishable PR campaigns that connect brands with their audience in an impactful and positive way.
As a communications specialist, I have spent much of the past 20+ years collaboratively reimagining how to build exceptional campaigns for fashion, design, travel, NGO, and lifestyle brands in the US, Canada and Europe.
From time spent as Account Director at a top North American Public Relations Agency, Communications Director at an International Conservation Charity, and more recently (with much in between) as an independent consultant serving lifestyle, NGO and entrepreneurial clients, I have built a reputation for developing and implementing dynamic and engaging campaigns for newly launched brands, leveraged growth PR strategies for established international corporations and NGO’s, and had the opportunity to work with outstanding brands and organisations including PLUS1, WANT Les Essentiels de la Vie, EnRoute, Shoe The Bear, K-SWISS, OPUS Hotels, Matachica, DAGNY, Bozena Jankowska, CellArt, Humanitarian Training Initiative, Tyler London, and Rainforest Concern.
I am constantly inspired and driven by the world we live in, the latest communications trends, and fostering authentic relationships between clients and audiences around the world.